Organisations over the years have searched for ways to improve on their service offerings, hence attracting new customers and retaining old clients. One of the business tools most needful for achieving this is provided by Puchini Consult Limited using the Customer Satisfaction Research and Surveys.
For any Business that places service and hospitality as key components of their value proposition, then Customer Satisfaction Research and Survey (CSRS) is a must.
Customer Satisfaction is the effective reaction of Consumers when their desires and expectations have been either met or exceeded in the course of experiencing the service.
If these expectations are not met, the consumer will be dissatisfied. Consequently, the service provider is made open to attacks from competitors who exploit the gap(s) to provide superior customer experience and attract dissatisfied customers.